Not too many new product launches
lead off with an authentic New Orleans jazz band complete with a swampy horn section, dancing rhythms, and a flamboyant parasol parading front man, but this is The Big Easy; and The Big Easy is all about fun.
Speaking of fun, that was theme surrounding the Brother New for 2020 Product Launch hosted by Senior Director of National Sales, Jeff Bray. Initially unsure on how to follow such a lively and entertaining band, Jeff assured the full capacity crowd that the new machines, accessories, and software he was about to introduce, would exceed their expectations. In other words, “laissez le bon temps rouler” (a Cajun expression meaning “let the good times roll”).

Pacesetter

Leading things off was the versatile new Pacesetter Series.
Aimed at the DIY enthusiast, this lineup includes four sewing models, two quilting machines, and one serger model and can accommodate all levels of experience. From simple hems to creative quilts, tackle virtually any project with ease and let the seven-model lineup of the Pacesetter Series take your creativity to the next level.

Essence

Next up was the feature packed Essence Series.
With two cutting-edge models, the Innov-ís VE2300 embroidery machine and the Innov-ís VM5200 combination sewing, embroidery and quilting machine offer the advancements that passionate sewing enthusiasts need to let their imaginations soar. Visit your authorized Brother dealer and take the Essence for a spin today.

Stellaire

Touted as ‘a stellar sewing and embroidery experience’, the incredible new and affordable Stellaire Series
was introduced. This lineup consist of the Innov-ís XJ1 sewing, embroidery and quilting machine, and the Innov-ís XE1 embroidery machine; both packed with the latest luxury features such as a large embroidery area (9.5” x 14”) and an extensive library of 727 built-in embroidery designs (including over 100 Disney designs). But the one component that will set the Stellaire apart from the competition is the new My Design Snap mobile app. This new innovative hallmark allows you perfectly place your design exactly where you want it every time. Using your smart phone, snap a picture, preview it on screen, and you’re ready to embroider! With excellent power, imaginative designs and space to create, it’s time to bring Stellaire home.

Limited-Edition Disney ScanNCut DX Innov-ís SDX230D

The latest in the evolution of the successful ScanNCut line comes in the form of the Limited-Edition Disney ScanNCut DX Innov-ís SDX230D,
also now known as your Disney electronic cutting machine. The SDX230D has 132 built-in Disney designs, along with 140 quilt patterns, 17 lettering fonts, and endless creative possibilities. Use the SDX230D to scan and cut virtually any materials up to 3mm thick so you can make personalized apparel, fun quilts, dazzling home décor, and customized artwork designs.

Software

For software, Brother is proud to introduce two new updates – the Luminaire Innov-ís XP1 Upgrade
and the BES 4 Power Pack 3 – Templates upgrade.
The XP1 upgrade includes a large 10 5/8” x 10 5/8” embroidery hoop for your larger projects, six brand new fill patterns, plus, you can choose between single stitch/lite or triple stitch/thick for all 36 decorative fill patterns! The Templates Power Pack Add-On for BES 4 unlocks a rich world of template designs and customizing tools. Here you can personalize layouts, edit text easily and enjoy built-in themes for a wide variety of events such as birthdays, holidays or seasons, sports, weddings and so much more! At the conclusion of the two-hour product launch, the parasol strutting jazz band came back and escorted the crowd out of the ballroom and down to the classrooms and seminars; and with that, the real fun began at the Brother Back to Business New for 2020 Product Launch.