Brother Authorized Partner Program FAQs

This program covers all Brother Business Machine Group (BMG) products, which include printers, copiers, scanners, fax machines, all-in-ones, label printers, labelers, and all corresponding supplies and accessories.

If you intend to buy and sell Brother products, then yes, you need to apply to become part of the new program (BAPP).

If you do not intend to buy and sell Brother products, but rather just provide service, then you do not need to apply.

No, your BMS NEXT partnership remains unchanged. This new program (BAPP) is not connected to BMS.

No, you do not need to apply. You are part of a different authorization process. Your Brother sales manager will provide you with additional information. Please contact him/her for questions or concerns.

Yes, you must apply to become authorized under the new program. Otherwise, you will not be able to buy Brother product from our authorized distribution network.

Unless otherwise specified above, if you do not apply and join the BAPP, you will not be authorized to buy Brother product through our authorized distribution network.

The following are Brother Authorized Distributors for Brother Business Machine (BMG) products in the BAPP: Ingram Micro, Tech Data, Supplies Network, Essendant, D & H, Synnex, SPR or as otherwise specified by Brother.

No, at this time you do not need to apply to join this program (BAPP). Please note that you may need to join the Latin American BAPP.

No, you only need to apply once as long as you disclose all DBA names that your company currently uses.

No. You do not need a transactional website. However, we do require your company to maintain a fully functional website.

No. Unfortunately, we will only approve your company to become a Brother Authorized Partner with a commercial e-mail address. Free personal e-mail providers (e.g., Gmail, Hotmail, Yahoo, AOL, etc.) will not be accepted.

As a Brother Authorized Partner, you will be able to purchase Brother Business Machine Group (BMG) products from our network of Authorized Distributors. Resellers that do not become a Brother Authorized Partner will not be able to buy and sell Brother’s tried-and-true product line.

You will also have access to the Brother Partner Portal, which will provide you with tools to grow and improve your business, such as marketing assets, brochures and product specs.

Once in the program, you may have the opportunity to access enhanced benefits should your business meet certain criteria.

Please contact bapp@brother.com for any questions connected to the Brother Authorized Partner Program (BAPP).